In this series, we will be looking at what you'll need to know to optimise your website and what tools you’ll need to do so. We’ll be looking at:
In the final post of this series, we will be looking at a couple of useful (and free) back-linking methods and how to promote your content.
In our previous posts, we have looked at how ‘spiders’ work. One aspect of spiders that is important to this post is that they follow URL’s on websites.
For example, let’s say that your website has started selling a brand new type of laptop. A popular online technology magazine has reviewed that laptop and at the end of their review, they have said;
“You can buy this laptop here (links to the new laptop product page on your website)”
This is an excellent back-link to have as it will not only drive traffic to your website, ‘spiders’ will trust a popular website and will start trusting your website a lot more when it finds the back-link. This will push your site up search results. This example is the type of back-link that reliable and popular websites will earn, such as Amazon or Curry’s.
There are many ways to get back-links onto your website – some may require payment, but we will focus on how to get free back-links. Some of this involves interaction with other companies and many times, you may not be successful. Be prepared to offer a back-link in return.
In order to do this approach, it would be a big time-saver if you use Google Chrome as your web browser and download the ‘Check My Links’ add on. This nifty little feature will check a webpage for broken links in a click of a button – saving you the need to individually click each link.
You will have to find websites that are relevant to your company – for example, if you sell tech products, go to an online tech magazine. Simply go through the website checking for broken links and when you find one, contact the relevant person in that organisation and notify them. Recommend a useful link that they can replace it with – if possible, make your recommendation a link to your website.
If you post excellent content on your website and your blog section is really taking off in popularity, you may be invited by other organisations in your industry to write a guest blog post. Now, some organisations have policies in place that can limit your control over the content you post on their website (understandable), but this is an excellent opportunity to help raise the profile of your business and get a back-link to your site.
A good way to promote your website and attract back-links is through getting your content on popular websites that run a weekly/monthly news roundup. These tend to be quick highlights of what is happening in the industry and link out to the articles. This is a great place to promote your best content (make it the best content as you want them to continue to link to you). Find the news roundups that are most relevant to the topic of your blog, contact the website with an introduction to who your company are and a link to your best content. If you have great content, they may look at including it in their next roundup.
If you have a strong social media following, be sure to promote your content through those channels. It is an effective way to get referrals and using the right hash tags will open up your content to more than your followers.
Backlinks are a good tool to have in your SEO arsenal - the more you have of them, the more spiders crawl onto your site, improving your page ranking and ensuring you get those vital clicks onto your website.