Utilising Keywords


SEO Blog Series – Utilising Keywords

In this series, we will be looking at the best methods to which you can optimise your website and what tools you’ll need to do so. We’ll be looking at:

  • Tips to get the best out of Google Analytics
  • Understand how search engines work
  • Utilising Keywords
  • Back-linking & Promoting Content

Today, we will be looking at how to best implement keywords onto your website, how to know which keywords are best to use, keyword repetition and optimising images.

Keyword Research

When I start my keyword research, I tend to split the keywords up into categories, including: high competition, low competition, niche, technical, etc. This ensures that the website covers all areas of what the target market is searching for. Once I have a comprehensive list of keywords, I qualify the ‘optimal’ keywords by checking if it will organically fit into the type of content that will be on the website.

Keyword Repetition

Knowing how often to repeat your keywords in content can help you receive that extra boost in traffic. Those ‘spiders’ that we have previously discussed will pick up on how often certain words are used, where they are used and if they are used appropriately (related to the rest of the content). If a keyword is used the right amount and is in the relatable content, then the spiders will report the site as informative for those searched terms.

For example, if your website focuses on selling laptops, then the content on your product page should be optimised to include keywords such as the laptop brand, product dimensions, included software/hardware, etc. On the other extreme, if you include keywords for selling a laptop on the ‘Meet the Team’ section of the website, then it looks out of place and the ‘spiders’ will negatively report to the search engines.

The content that surrounds your keywords is just as important as the keywords themselves. It is important that when you optimise your content with keywords that those keywords belong there and naturally fit.

Optimising Images

Now that your content is optimised, spend a bit of time optimising your images. This is particularly useful feature which is often overlooked as it allows your images to appear in the image search results – which then link to the image location which is usually on your website.

Depending on what the image is will determine how you want to optimise that image. For example, a company logo should be optimised as ‘*company name* logo’. Simple but effective. If it is an image of a customer using your product, then describe it that way, but be sure to include the product name/model. The best way I can recommend how to optimise an image is to describe the image as you would to a blind person – be detailed. You should be able to optimise your image in with an ‘alt tag’.