Manchester: Leading the Way in Digital

Manchester (and Salford) has always boasted a rich, diverse and influential history, which Mancunians (and Salfordians) have always been keen to share with the world. To name a notable few:

  • Peterloo Peace Protest to obtain Radical Reform in the Common House of Parliament
  • The Industrial Revolution
  • Supporting the abolishment of slavery in America, leading to Abraham Lincoln writing an appreciation letter to the people of Manchester in 1863
  • The part Mancunian women played in the Suffragette Movement
  • Alan Turing’s contribution to technology, mathematics and computer science when working at Manchester University in 1948

We’re proud of our heritage, we’re proud of our support to those in need, our opposition to extremist groups, and our attitude towards inclusivity. However, in recent years we have rapidly lost (and are still losing) pieces of what makes Manchester, Manchester. Many buildings that hold huge importance with Manchester residents are being pulled down in favour for private letting opportunities. In the past couple of months the Smith’s Arms, the oldest building in Ancoats, has been demolished, The Elizabeth Gaskell Campus, Black Horse Hotel, and the latest under threat, London Road Fire Station, and the Ralph Abercromby pub.

I’d like to think that Mancunians and Salfordians are forward thinking, progressive and fair people. It was the people of Manchester who first honoured Alan Turing in 1994, naming a stretch of the Manchester city ring road after him, ‘Alan Turing Way’. In June 2001, a statue was also unveiled on Whitworth Street and Canal Street, right near Manchester University. To put this into perspective, it took until December 2013 (nearly 60 years) for the Queen to sign a pardon for Turing’s conviction.

So what can we do to ensure in 100 or 200 years time, our generation is remembered for developing Manchester and maintaining the heritage passed down to us. As it won’t be passed down through our architecture and buildings, as we’ve just seen with the new Victoria Train Station.

The way we at d2 believe Manchester can still be a pioneer is through our industry, digital technology. In the week after the Government announced their first Director General for Digital and Media, Manchester is at the forefront of the digital sphere, at least in the UK. Through investment into local businesses, and government funding being pumped into the region, Manchester and Salford have been able to continue to be pioneers.

Here at d2, we strive to maintain one step ahead of other ‘digital agencies’ by working with partners to get down to the finer details that we may be able to help with. By understanding as much as possible about the client, their organisation, workforce, and issues, we can advise what digital technology can do for you and your organisation.

We’ve worked for 22 years with this approach and we believe that the closer we can be with clients, the better solutions we can collaborate together.

"For Manchester is the place where people do things.... 'Don't talk about what you are going to do, do it.' That is the Manchester habit. And in the past through the manifestation of this quality the word Manchester became a synonym for energy and freedom and the right to do and to think without shackles."

"What the Judge Saw", Judge Parry, 1912.